Embrace the importance of your character.

We at Self Is You believe that quality must be the first step when launching a premium coffee brand, so we didn't focus on whole bean/ground costs, trendy additives,  or overly elaborate packaging. Our commitment is to provide a memorable experience for our customers by delivering the freshest coffee to their doorstep.  Unlike many other coffee brands, our beans are roast-to-order and hand packed.   Our coffee is shipped the same day it is roasted on whole bean coffee, and shipped the day after roasting on ground coffee to allow for degassing.   To sum it up, our value comes from being able to provide the freshest coffee available online while uplifting and inspiring individuals to accept and be proud of who they are. #EMBRACE THE IMPORTANCE OF YOUR CHARACTER